In 2024, Nigeria made a significant mark in the global social media landscape, securing the fifth position among the world’s most active social media users.
According to 2024 data from Cable.co.uk and We Are Social, two reputable sources in the field of digital statistics, published by World of Statistics on X on Sunday, the nation ranked fifth in the world for the average amount of time spent online each day.
Nigerians use social media for an average of three hours and twenty-three minutes per day, according to the data.
The global social media landscape is diverse, with Kenya leading the list of countries where people spend the most time on social media, at three hours and forty-three minutes a day. South Africa follows closely with 3 hours and 37 minutes, and Brazil and the Philippines are not far behind, with 3 hours and 34 minutes and 3 hours and 33 minutes, respectively.
Nigeria lags somewhat behind these nations in terms of social media participation, with an average of 3 hours and 23 minutes.
Social media is a global phenomenon, with nations like Indonesia, Chile, and Colombia also showing extensive usage. Saudi Arabia and Argentina, with daily averages of three hours and ten minutes and three hours and eight minutes, respectively, complete the top ten, showcasing the widespread nature of social media usage.
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Comparatively, social media involvement is lower in some nations, like Ghana (2 hours and 43 minutes), Egypt (2 hours and 41 minutes), and Thailand (2 hours and 30 minutes).
Here’s the complete list below:
Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17
